Tuesday, August 5, 2014

8 Ecommerce Mistakes that are Costing You Sales

8 Ecommerce Mistakes that are Costing You Sales
Posted: Updated:  Co-Founder and CEO, Magicdust

Converting visitors to buyers is one of the most important components of a successful ecommerce business because increasing this conversion rate has a direct effect on sales revenue. The following are the 8 most common ecommerce mistakes that relate to sales conversion and by successfully addressing each of them you should see a direct increase in revenue.Number:
8. A Lack of Customer Service Options

You should provide multiple ways for your customers to get help. Offering multiple communication methods such as phone, email and live chat increases the accessibility of your brand and increases customer trust. Quick responses from customer support also boost the likelihood of a visitor completing a purchase.

Steer clear of these common 8 ecommerce mistakes and you can enjoy higher conversion rates as well as happier customers. If you are looking to start an online store or you're already an experienced ecommerce retailer but want to make sure you are handling the fundamentals, this checklist for any ecommerce website is a great resource.

7. Poor Site Search Functionality
Let's say a visitor finds your website through a search for "wool socks". Once on your website they want to find "blue wool socks for men". If your site can't refine a list of products based on variation options, your customer will need to spend time manually browsing your catalog. The longer the user experience the less likely the purchase.

6. Lack of Payment Options
While credit or debit card is still the most common way to pay for online purchases, the usage of alternative payment methods such as Paypal, e-wallets and mobile is growing, making up over 40% of all online transactions. This percentage is expected to rise, eclipsing traditional payment methods by 2017. With 50% of online customers saying that they wouldn't complete checkout if their preferred way to pay wasn't available it's important to make sure your ecommerce website doesn't miss out on these transactions.

5. Not Clearly Showing Delivery Costs
Unexpected costs are the number one reason for cart abandonment. Don't let your shipping costs come as a nasty surprise to your visitors. All delivery rates should be clearly explained, ideally with various options for your customers to choose from, allowing them to decide whether cost or speed is more important.

4. Not Allowing Guest Checkout
Forcing a customer to register for an account before placing an order adds extra steps to the checkout process and lengthens the time it takes for a visitor to place an order - both of which directly reduce sales conversion rates.

3. Complicated Checkout Process
Research into online buyer behavior consistently shows that the fewer steps in the checkout process the better. These steps should be designed to provide an intuitive and straightforward experience, guiding the customer through basket, delivery and payment details. Don't neglect to include an order confirmation page with any relevant reference numbers, estimated shipping dates and customer service contact details.

2. Poor Quality Product Images
Do your product images show your item from all angles? Are they clear and high quality? Where possible, include images of your product in use which can make them seem more tangible and desirable in a shopping environment where the customer can't actually touch the product themselves.

1. Not Enough Product Information
Online customers do more product research than ever when making a purchase decision. Your product pages should contain all details about the product as well as answer any questions the customer might have relating to its use.

19 comments:

  1. Every online business people and ecommerce website owner should know these details with the help of this blog.
    Web Designers Bangalore | Web Designing Bangalore

    ReplyDelete
  2. Here i am suggestion some points that can effect you sales-

    Poor photography
    Incomplete product descriptions
    Confusing or lengthy checkout process
    Not having a responsive site
    Slow loading site

    To know more about latest sales trends, you can contact Go4Customers.

    ReplyDelete
  3. I am a Certified Public Accountant and have been preparing personal, partnership and corporate tax returns for over 25 years. I prepare most tax returns for $100 to $250. l pride myself on the professional and attentive service I give to each and every client no matter how large or small. I can prepare your tax return remotely as I have many clients spread throughout the United States. Please call me at 973-988-2107 or email me at dannyp@thekinetixgroup.com for a free price quote. I look forward to hearing from you.

    ReplyDelete

  4. Real Caller: Free, Easy and simple phone number lookup

    -Call Blocker : block unwanted phone calls and messages (ios 10.0 ) or later
    - Easily find any phone number, if the number is landline or mobile number, domestic or international number.
    - Identify Spam quickly and never pick up an UN-wanted calls
    - Free phone number lookup
    - Offline mode: Recent Logs use it in offline mode works without internet connection
    - Name Lookup using the Search Function to find People or business
    - Phone book: Some things are Better with Real Caller
    * No more wrong contacts!
    * Avoid sending message or calling to the wrong party
    * Recover your lost phone book
    * Find friends, colleagues and family contacts
    - Caller identification: Too many calls from unknown numbers? Decide whether to accept or Reject a call!
    - Places: Search for any place near you, find it's contact info or locate directions.
    - search for restaurants, movies theaters, entertainment and much more!
    - Real Caller Telephone Directory with Reverse phone number lookup

    ReplyDelete
  5. TV & Movies – See all your favorite movies, shows, celebrities, etc. on SelectTV.

    ReplyDelete
  6. Mistake #1: Rushing the Math, Mistake #2: Not Finding a Gap in the Market...For best and cheap manual Seo services, Web designings. Must check Professional Website Design Company Bangalore

    ReplyDelete
  7. Wynbi is an online job board and we created a forum to help answer people's career questions. It is an open community where people can ask career advice, resume help, cover letter review, interview advice, salary negotiation and ask anything career related.

    ReplyDelete
  8. Are you interested in binary trading,invest with a trusted account manager and get a better return in 7days,i can help you manage your account with the minimum of $300 assure you get $3300.Contact us here
    $200 get $3200
    $300 get $4300
    $500 get $6400
    $1000 get $10,000
    $1,500 get $15,400
    $2000 get $20,800
    All in weekly profits and 100% guaranteed.(payout is assured)you can also monitor your account whenever you want.
    contact us on besonmark458@gmail.com

    ReplyDelete
  9. Are you interested in binary trading,invest with a trusted account manager and get a better return in 7days,i can help you manage your account with the minimum of $300 assure you get $3300.Contact us here
    $200 get $3200
    $300 get $4300
    $500 get $6400
    $1000 get $10,000
    $1,500 get $15,400
    $2000 get $20,800
    All in weekly profits and 100% guaranteed.(payout is assured)you can also monitor your account whenever you want.
    contact us on wattsgerald0000@gmail.com

    ReplyDelete
  10. Great knowledge, do anyone mind merely reference back to it
    Withdraw Bitcoin to Bank Account

    ReplyDelete
  11. This comment has been removed by the author.

    ReplyDelete
  12. best all natural weight loss pills Authentic Option LLC offers collection of natural herbal products for skincare, hair care, and weight loss. We specialize in thermal weight loss, electrostimulation for muscle toning, cellulite removal, under-eye bags treatment and skincare products. We have an amazing range of beard growing products.

    ReplyDelete
  13. motherhood CO.MOM is a fun new online magazine and social network community created by moms for moms. Read interesting articles, get advice from our agony aunt, aunt\y anne, learn how to earn an income online with our guru debbie or you can even seek medical advice from our resident physician dr samantha and relax while checking out the latest horoscopes from our trained mystic. Theres even a thriving forum community where moms of the world can get together and enjoy good conversation along with lots of other fun ways to kill some time with a cuppa when taking a break from being super mom at co.mom.

    ReplyDelete